A Google Business Profile is free and shows your business on Google Maps. A website does a different job, and most local businesses do best with both.
What your profile does
- Shows your hours, phone number and reviews
- Helps you appear in maps and “near me” searches
- Lets customers call or get directions in one tap
What only a website does
- Explains your services and prices in detail
- Shows photos of your work and your process
- Gives Google more pages to understand what you offer and where
- Gives you a place that you own, not a platform that can change its rules
How they work together
Your profile points people to your website, and your website confirms the same name, address, phone number and hours. When those match, customers and search engines have fewer reasons to doubt you. Reviews on your profile also help your website look trustworthy.
If you are choosing one first
Set up the profile first because it is free and quick, then add a simple website so customers can learn more before they call.
Frequently asked questions
Can a Google profile replace a website?
It can handle the basics, but it cannot explain your services in detail, show a full gallery or give you a site that you control.
Does a website help my Google ranking in maps?
A website that matches your profile and describes your services and area can help Google understand your business. No one can promise a ranking.
What should match between the two?
Your business name, address or service area, phone number and hours should be the same on both.
How much does a simple website cost?
A Starter Site is $395, and the first year of hosting, domain and email is included.