Most new businesses don’t fail because the owner didn’t work hard. They fail because nobody checked whether enough customers wanted it, whether the numbers work, or whether the market was already crowded. We do that homework for you, and we give you an honest answer.
Get my free mini-checkCall or text (480) 650-9314
Free to start. Your one-page mini-check arrives by email in about 2 business days. Based in Surprise, AZ, working with businesses nationwide.
Who it’s for
Thinking about starting
You have an idea and want a second opinion before you commit time and money.
Looks crowded
You found a market full of competitors and aren’t sure whether to go ahead.
About to spend
You’re about to buy a website, logo or inventory and want to know the idea holds up first.
Buying or expanding
You’re buying an existing business or adding a new service to one you already run.
How it works
Tell us your idea
Answer a few short questions about what you want to sell, who to, and where.
We research it
We look at search demand, nearby and online competitors, what customers say in reviews, pricing, startup costs and your break-even.
You get a plain-English verdict
A clear answer, the evidence behind it, and a low-cost way to test the idea before you commit.
The four possible answers
A Reconsider is a good result. It can save you months and thousands of dollars.
Go
Strong demand, workable numbers and a clear edge. Move ahead.
Go with a niche or angle
The market is real but crowded. We show you two or three specific ways to stand out.
Test first
Promising but unproven. We design a small, low-cost test to find out.
Reconsider
The research doesn’t support it. We tell you why and suggest related ideas that might work better.
Choose your check
Mini-check
A quick read on whether your market looks crowded, moderate or open.
- Search demand overview
- Competitor count and a few examples
- Crowded, moderate or open read
- One-page summary by email
Standard check
A full written report with a score and a clear verdict.
- 5 direct competitors researched
- What customers complain about and praise
- Basic pricing benchmarks
- Simple startup costs and break-even
- Score and verdict
- Low-cost validation test plan
Full check
The deepest look, for bigger decisions and bigger budgets.
- Everything in Standard
- 8 to 10 competitors plus indirect substitutes
- Detailed pricing benchmarks
- Break-even in three scenarios
- Customer acquisition costs by channel
- Review of your existing website and online presence
- 30-60-90 day validation plan
The Business Idea Check is research and professional opinion. It is not legal, tax or financial advice, and it doesn’t guarantee results.
What a report includes
- A verdict with a score
- Demand, competitors and saturation
- What customers say about the existing options
- Costs, pricing and break-even
- Risks, licensing and timing
- Angles to win, or honest reasons to reconsider
- A low-cost test plan
- What we couldn’t verify, and our sources
What happens after your check
If the answer is Go, you’re ready to build. Many clients move straight from a check into one of our packages.
Questions
What if my idea gets a Reconsider?
Then you’ve saved money. The report shows what we found and suggests related ideas that fit better.
Do you guarantee my business will succeed?
No one can. We give a reasoned opinion backed by research, with a clear note of what we couldn’t verify.
How is this different from a business plan?
A business plan assumes you’re going ahead. A Business Idea Check asks whether you should.
Does the check cover my area or nationwide?
Both. Tell us where you plan to sell: a city, the West Valley, a state or online.
How long does it take?
The mini-check is returned by email in about 2 business days. Standard and Full checks are delivered within a few business days after we have your answers.
What do you need from me?
A few answers about your idea, your budget and your goals. The Standard and Full checks include a short follow-up if we need more detail.
Can I use the check with a website project?
Yes. A check can come first, and a Go or Go with a niche verdict tells us what your website should say and who it should speak to.
Get my free mini-check
Tell us about your idea. It takes a few minutes, and we’ll email your one-page mini-check in about 2 business days. Prefer to talk? Call or text (480) 650-9314.