A good small business website is simple. It answers the questions a customer has before they call, and it makes calling easy.
The essentials
- A clear headline that says what you do and where
- Your services, with prices or starting prices when you can
- A phone number that works as a click-to-call button on phones
- Your address or service area, matching your Google profile
- A contact form that sends to your email
- Real photos of your work or your shop
- Reviews or proof, shown honestly
What helps you be found
- One main heading per page that names the service and the city
- A page title and description written for each page
- Image descriptions (alt text) on photos
- Markup that tells Google your business type, hours and area
What to skip at first
Long blog archives, auto-playing video and pages full of stock photos add weight without helping customers decide. Start with the essentials and grow from there.
Frequently asked questions
How many pages does a small business need?
Many businesses start with five: home, services, about, contact, and one more such as gallery or FAQ.
Do I need a blog?
Not at the start. A blog helps once you have real questions from customers to answer. The Business Site includes one.
Does it need to work on phones?
Yes. Most local searches happen on a phone, so every site we build is mobile ready.
Do I need photos?
Yes, and real ones work best. Photos of your own work build more trust than stock images.